Greeted in your native language

Greeted in their native language, customers feel immediately welcome.

Structure your shop with nested categories

Nested categories help your customer to get a structure of the shop. Different templates and layouts per category can create various look and feel.

Describe your product

Short description gives a fast oversight while browsing the store. Long description is also available for the interested customer on a product details page.

Offer Multiple media to your products

Multiple media (images, PDFs, videos,...) give the customer a good oversight of the product.

Gather your customers feedback

The native review and rating system is enhancing the customer experience and gives them a guideline if the product is the right item for them.

Individualize the shopping experience

Shoppergroups individualize the shopping experience. It can change the price display/format/calculation for them. For example, B2C customer sees the prices with tax, while B2B customers sees the prices directly without tax. Or returning customers directly get a discount of 5%.

Let the shopper choose the product price currency

Multicurrency allows your customers to view products prices in the currency they desire and help him to faster decide if the product is in the desired price range.

Allow your customers to checkout as a guest or create an account

The cart checkout allows to checkout with an account or without. Different templates and/or extensions allow a multipage checkout or one page checkout. The cart can be adjusted to the customers need. If the customers come mainly from a default country, it can be prefilled. This can be done also automatically by IP with an extension for a pocket money. The shipment and payment methods can have different conditions, so that a customer sees only methods that are available for him (by weight, zip, country, currency, payment amount, shopper group and so on).

Returning customers can of course reuse their address. They can also send a product and use as shipment address.

Increase your cross-selling

Add related categories or products to specific product to suggest the customer directly other products. This a great extra service which helps your customer to buy a good set of items (for example a printer and the right toner for it) and increases the sales volume of the merchant.

Customize the account registration

The view, in which the shopper is entering his data, can be easily adjusted to the culture, national laws or just habits of the targeted audience. For example pure B2C shops can remove the company field, while others remove the second name field. A pizza service realised with VirtueMart would remove the country/state field and enter already a city as default.

Powerful SEM/SEO features

The advanced SEM/SEO due meta tags for categories, products, manufacturers, and medias helps the customer to find the wares via search engines. Customers can pass SEF links to friends and can easily find the right tab due the page titles. They mistype a link or use an outdated link? they will get a nice fallback page (for example the regarding category) and the search engines get the 404.

Manage your orders

Orders are always trackable, regardless registration.

Promote your products

Different groups of products like latest, topten, newest, featured give a fast impression and guide the customer to the best offers in the store. All lists are sortable and searchable. Customers can search for products by a certain category, manufacturer, attribute and of course descriptions.

Offer Coupon codes

Customers like to feel important using a coupon or similar marketing tools.

Add new features to your shop

It is very easy to add new features to your shop. Hundred of extensions are available to extend and customize your shop.

Structure your shop with nested categories

VirtueMart offers your shop nested categories as many as your hardware can support. Products can have multiple categories, so your customers can find your products among different topics. Products can also have unpublished categories for calculation rules.

Search engine will love your shop

There are powerful of SEM technics already on board. Meta tags, keys, follow policies, customised page title and more for categories, products, manufacturers, and medias. Even if there are many valid links for just one product, the canonical URL tells search engines the right one. Increase your ranking position by combining meta settings with your product description, media description and manufacturer content. Different media types like video, audio, e-books, give your customers good information and a nice preview and additionally enhance your rating by search engines.

Manage your shoppers

All shoppers are in shopper groups. There exists shopper groups for not logged in users and even they can be pushed in shopper groups. Almost anything is depending on shopper groups and they give you a lot control. Shopper groups allows you to create customised discounts, price display, payment/shipment methods and similar. You have B2B and B2C customers? Not a big deal with shopper groups. You want to give good customers a discount? Add them to a shopper group. You don't want to deal with shopper groups? Then just use the preconfigured defaults.

VirtueMart allows you easily to adjust the shopper input form to your culture, legal requirements or habits of your shoppers.

Control your stock

There is an inventory with stock warning and a virtual stock (ordered but not finally bought).

Products

The product edit allows you to set different attributes, which are used in the shop logic, like

• multiple prices depending on currency, shopper group, amount, etc
• product dimensions (weight, size)
• custom attributes

There are some technics to improve the product editing like product patterns, they allow you to change an attribute for your derivated products within minutes. Product cloning and derivating allows you to create fast a bunch of similar products. Related products help to push your shoppers to fitting products. They are displayed on the product detail view and the add to cart popup.

Create any kind of complex product

Custom attributes allow you to add unified descriptions (searchable) for example the author or functions to your product like dropdowns for a selection, or for a text by the shopper. It can be easily extended with extra plugins and can be used for downloads, uploads, meterware,..

Powerful Calculator

The unified calculator does all the discounts, tax and currency handling. It is rule based and works with different conditions for applying a rule. You can define as rules profit margin, discounts, tax, vattax. Every rule can have its own currency, with automatically updated rates. Just configure the rules and it directly calculates the correct taxes. Even if you have different vat taxes in the cart and cartwide discount. You can use as conditions:

• categories
• shopper groups
• time/date
• delivery address
• manufacturer
• extendable by Plugins (complete takeover by dynamical services like Avatax, or by quantity)

Shipments and Payments

The shipment and payment is done by plugins. A lot of them are delivered with VirtueMart. You need one which is not included? they are easy to install by mouse click. If you miss one, take a look on our store or the JED to find yours. There also a plenty of conditions to create a fine grained system to offer your customers directly the best fitting shipment/payment.

Payments use

• By shopper groups
• Minimal amount / maximal order amount to use a payment
• Transaction fees
• By countries

Payment gateways natively integrated

• Paypal, Klarna, Sofort Banking, Skrill, and Cash on delivery included

Shipments use

• By shopper groups
• Fees
• Based on weight, zip, countries, number of articles, order amount

Let VirtueMart do the invoice for you

VirtueMart does the invoice handling for you. You can define the order status the invoice should be created (depends on your accounting). The history of the order status is logged. You can also modify it to adjust the order to a customer request. You can also use the invoice system for custom jobs.

Manage the access rights for your employees

Use the advantages of the Joomla ACL (Rights management) to define the visibility and editing rights of your employees.

Run a multilingual shop

Use the multilanguage features to expand your business globaly. A language fallback system reliefs you from providing a translation for any product, just market your best.

Add new features to your shop

It is very easy to add new features to your shop. Hundred of extensions are available to extend and customize your shop.

Partners to help you and Services to assist you

VirtueMart partners bring further growth to the community in different ways, like templates specifically designed for VirtueMart, hosting solutions, extended Payment gateways, advanced shipment and tax calculations, database handlers, deeper store management to mention just a few.

VirtueMart offers services to assist you such as support and custom development.

VirtueMart is a Joomla component

VirtueMart is a Joomla component and takes full advantage of its framework. Joomla is a very widespread and stable CMS and framework for php components. Around a quarter of all government pages run with Joomla which demonstrate its power.

Joomla provides already a system to install and update new components. It provides already a template, module and plugin system. These can be combined with VirtueMart. For example VirtueMart descriptions can use Joomla content plugins to display videos for example. The languages can be easily adjusted due mouse clicks within Joomla. New templates can be installed within a few mouse clicks and can then use overrides to adjust the shop appearance perfectly to the need of any customer. The module system provides blocks with dynamical filled information, which can be attached to different positions within a Joomla template. The Joomla ecosystem is very big and provides webmasters with free or cheap tools for their page. Backup, Securing, data analytic systems,... http://extensions.joomla.org/.

VirtueMart has a big and international community

The big and international VirtueMart community provides you with a lot information, documentation, tutorials, tips and tricks. Visit our forum to read about solutions provided by community members. Join us on the forum.

Powerful SEM is included

Search engine marketing is a very important feature for a shop. VirtueMart provides for any entity own meta tags, category, product, manufacturer, media, main page. Any page can have its own dynamic generated page title or a customised one. The SEF link system of VirtueMart is fallback safe. For example if a product is not found the customer is redirected to the related category and a message is displayed. Search engines see a 404. We have a similar system for products in multiple categories.

Requires Low Resources Hosting

VirtueMart is very resource-conserving and can handle easily thousands of products on a shared host. There are no artificial limits in VirtueMart. You just need a Joomla prepared hoster for a pocket money to prepare and run the shop. Of course the more customer browsing the store the more resources are needed. Even bigger shops are running well with an average server.

Partners to help you and Services to assist you

VirtueMart partners bring further growth to the community in different ways, like templates specifically designed for VirtueMart, hosting solutions, extended Payment gateways, advanced shipment and tax calculations, database handlers, deeper store management to mention just a few.

VirtueMart offers services to assist you such as support, certifications, and custom development.

Debugging tool

The debugging tools in Joomla and VirtueMart allows you to debug a live store without knowing by the customer.

We are a Community of developers

We are a community of developers. You are looking for documentation? read our wiki. Join the forum to help us to push the project forward, helping code snippets, provide bug reports, so that we can constantly enhance the core.

Add new functionalities without touching the core

VirtueMart provides in combination with Joomla an open architecture. The extension system allows it to modify the store deeply without touching the core. The overridable template system of Joomla provides a simple method to customise the css and layouts of any view.

Develop your own extension

The plugin system allows you to extend the shopper fields, the product details and the calculation rules. You can also develop new shipment and payment plugins.

Sell your extension

You wrote a nice extension? sell it directly on our extensions store.

Our extension store gives you the possibility to sell your products without having your own shop. Feel welcome also in our sub board for 3rd party developer and present your product directly to the community.

Extend the functionnalities of your shop

You can extend your VirtueMart shop by adding Plugins, Components, Templates and Modules.

Visit extensions.virtuemart.net for more a list of available extensions.

Based on Joomla MVC framework

Based on Joomla MVC framework with all its advantage:

• Template overriding,
• Implementation of Joomla Plugins for: payment, shipment, coupons, calculation rules, custom product fields, ...
• Simple installation and integration of other Joomla extensions.

Categories

• Nested categories
• With meta tags for seo
• With description and media

Products

• With meta tags for seo
• Short and long description
• Dimensions (weight, size)
• Multiple media
• Variants, attributes
• Unlimited child products and derivated levels
• Product pattern (Parent product used as pattern for child products)
• Related products
• Reviews and ratings

Shopper groups

• Pricing depending by shopper groups
• Price display depending by shopper groups
• Payment/shipment depending by shopper groups

Shoppers

• Customizable shopper input form
• Input form depended on registration, checkout or shipment
• Completely anonymous checkout
• Address book
• Default Bill-to and Ship-to address
• Default payment and shipment method

Inventory/stock

• Stocking/inventory
• Stock warning
• Virtual stock (ordered but not finally bought)

Prices

• Various type of prices to display depended by shopper group
• Prices adjusted by shopper chosen currency
• Different currency format per currency

Real multi currency

• Auto updating rates
• Add your own currencies for fixed currency rates

SEF/SEO

• Default SEF/SEO integrated

Dynamical calculator

• Discounts based on time, category, shopper group, country, and state
• Tax based on time, category, shopper group, country, and state
• Discounts, tax per product and/or order
• Discounts, tax have their own currencies (for duties)

Payment

• Based on plugins
• Minimal amount / maximal amount to use a payment
• Transaction fees
• By countries
• By shopper groups
• included:
  • Paypal Std, Paypal Express, Paypal API
  • Amazon
  • Sofort Banking
  • Klarna
  • Realex
  • Skrill
  • Heidelpay
  • KlikAndPay
  • Paybox
  • Authorize.net
  • Cash on delivery included

Shipment

• Based on plugins
• By shopper groups
• By countries
• Based on weight, zip, countries, number of articles, order amount

Checkout

• Guest checkout; completely anonymous checkout
• Option to register at begin of checkout
• Cart is an object, completely overridable by template
• Cart is stored in the session
• 1 click checkout
• Multipage checkout
• One page checkout (not by default)
• SSL

Orders

• Payment/shipment workflow
• History
• Modifiable
• Order tracking for anonymous users

Products display

• Latest
• Top Ten sales
• Newest
• Featured
• Sortable
• Searchable

Multilingual

• Native with Joomla 2.5
• With extra Joomla components (joomfish) for Joomla 1.5

Marketing promotion and tools

• Coupon handling
• Recommend a product to friend link

Other

• Hidden debugging tool